Strategic Media Planning That Delivers Unmatched Reach
At Synova Medias, we help brands connect with the right audience through the most impactful channels — from TV, Radio, Print and Cinema to Influencers and Digital Platforms.
What is Media Planning?
Smart Planning is Smart Advertising.
Media planning is the process of identifying where, when, and how to deliver your brand message to the right audience. It involves choosing the most effective platforms — whether traditional or digital — to maximize visibility, engagement, and return on investment.
At Synova Medias, we combine data, creativity, and cross-media insights to build high-impact media strategies tailored to your goals.
OUR MEDIA BOUQUET
MEDIA PLANNING PROCESS
At Synova Medias, we begin by understanding your unique brand objectives—be it awareness, lead generation, sales, or regional reach. Our team dives deep into your vision, campaign expectations, and target outcomes to ensure the media plan is built with clarity, relevance, and a sharp focus on results.
We conduct thorough research to define your ideal audience, their media habits, and what influences their decisions. Alongside that, we analyze your competitors, industry trends, and geographic nuances. This research forms the foundation of a data-backed strategy that puts your brand message in front of the right people.
Based on your goals and insights, we curate the most effective media mix — from TV, print, and radio to digital, influencers, or cinema. We balance mass visibility with targeted precision, ensuring every platform we choose adds value, extends reach, and fits seamlessly within your brand’s voice and identity.
Timing is everything. We craft a detailed media schedule that hits the right moments and seasons. Simultaneously, we allocate your budget smartly across platforms to maximize exposure and efficiency. Whether it’s a quick burst campaign or long-term visibility, we optimize your spend for the best possible returns.
Our work doesn’t stop after your campaign goes live. We monitor performance in real-time, track media delivery, and measure engagement across platforms. Based on insights, we continuously refine and adjust your plan — ensuring your message stays relevant, impactful, and performance-driven throughout the campaign cycle.
WHY SYNOVA MEDIAS?
Strong Network Access
Leverage our robust network of 150+ radio stations, 100+ TV channels, top newspapers, influencers, and digital platforms — giving your brand unmatched media access across India.
Lowest Cost Guarantee
Our deep industry connects and bulk media buying power allow us to offer the most competitive rates in the market without compromising on quality or reach.
No Hidden Costs
With Synova Medias, what you see is what you get. We maintain 100% transparency in pricing, with no surprise charges or last-minute add-ons.
Pan-India Reach
From metro cities to remote regions, we plan and execute campaigns across every corner of India — ensuring your brand connects with both urban and rural audiences.
360° Media Approach
We don’t just plan one medium — we craft integrated campaigns across print, TV, radio, influencers, cinema, and digital, giving your brand consistent and cohesive visibility.
USE CASES
Real Estate Project : How We Market It
🎯 Objective : To build awareness and generate qualified leads for a premium residential project in Pune’s Baner–Balewadi belt — targeting high-income professionals, NRI buyers, and investors looking for high-end 3 & 4 BHK homes.
Real Estate Project : How We Market It
🎯 Objective : To build awareness and generate qualified leads for a premium residential project in Pune’s Baner–Balewadi belt — targeting high-income professionals, NRI buyers, and investors looking for high-end 3 & 4 BHK homes.
Real Estate Project : How We Market It
🎯 Objective : To build awareness and generate qualified leads for a premium residential project in Pune’s Baner–Balewadi belt — targeting high-income professionals, NRI buyers, and investors looking for high-end 3 & 4 BHK homes.
FAQs
What’s the minimum budget for media planning?
We customize plans for all sizes — from ₹50,000 to multi-crore campaigns.
Do you only plan for traditional media?
No, we plan across traditional, digital, influencer, and cinema channels.
Can I include my own creatives?
Yes. Or we can give inputs to you or your design agency to create custom ad content.
Will I get a performance report?
Absolutely. We provide detailed insights and media delivery proof.
How long does it take to release a campaign?
Depending on the media type, it can be done in as little as 48 hours.
