🎯 Objective :
To build awareness and generate qualified leads for a premium residential project in Pune’s Baner–Balewadi belt — targeting high-income professionals, NRI buyers, and investors looking for high-end 3 & 4 BHK homes.
🧠 Strategy: Integrated 360° Media Plan by Synova Medias
We designed a multi-channel campaign with staggered rollouts to create interest, drive engagement, and convert interest into site visits and bookings. Here’s how:
🗞 Print Advertising – Newspaper Ads
Media Used: Sakal, Times of India, Pudhari
Purpose:
To establish project credibility and target morning readers across Pune.
Execution:
- Full-page Sunday ad in Sakal Pune Today for maximum local impact
- Half-page weekday insertions in TOI for English-speaking decision-makers
- Regional ad in Pudhari to target traditional investors
Result: Created strong initial awareness with over 1,000 direct calls and WhatsApp enquiries in the first 5 days.
📻 Radio Advertising – Regional Awareness
Stations Used: Radio Mirchi 98.3, Red FM 93.5, Fever FM
Purpose:
Target working professionals during commute hours (7-10 AM & 5-8 PM)
Execution:
- Jingle aired 15x/day across 10 days
- RJs gave live shoutouts during morning drive-time
- Co-branded real estate update segment on weekends
🎧 Result: Amplified brand recall and increased inbound inquiries by 16% over radio-driven days.
📱 Influencer Marketing – Hyperlocal Content Strategy
Influencers Used:
- 15 Pune-based Instagram influencers (real estate, lifestyle, and finance niche)
- 6 architects/interior designers for value-based content
Purpose:
Create authentic buzz and make the project relatable for young professionals.
Execution:
- Influencers visited the site and posted “Walkthrough Reels” + “Project Highlisghts & USPs” content
- Architects shared reels on design inspiration and space utilization in luxury flats
📈 Result: Over 500,000+ organic reach, 80+ DMs, and 12 walk-in visits directly attributed to influencer content.
📺 Television Advertising – Broad Regional Branding
Channels Used: Zee Marathi, TV9 Marathi, Colors Marathi
Purpose:
Reach middle-aged and elderly decision-makers who trust visual storytelling
Execution:
- 20-sec TVC aired for 2 weeks during prime-time serials and news
- Visuals focused on lifestyle, luxury amenities, and location benefits
📺 Result: High brand association among family elders and investors; spike in site visits from Pune & PCMC, and increased enquiries from Satara, Kolhapur, Mumbai for investment buyers.
🎬 Cinema Advertising – Impact with Affluent Audience
Channels Used: Zee Marathi, TV9 Marathi, Colors Marathi
Execution:
- 30-sec brand film aired across INOX and PVR theatres in Pune
- Targeted high-end malls like Phoenix Market City and Westend Mall
- Weekend showtimes during blockbuster movie release window
🎬 Result: Premium positioning and interest from high-net-worth families. Increased walk-ins by 15% post weekend shows
🌐 Digital Performance Marketing
Platform Used:
- Meta (Facebook + Instagram), Google Ads (Search + Display), YouTube Shorts
Execution:
- Geo-targeted lead generation ads
- Retargeting site visitors with testimonial videos
- Google Search campaigns for keywords like “3BHK in Baner”, “luxury flats Pune”
💡 Result: 320+ verified leads generated in 21 days.
CPA: ₹520 per qualified lead
🧾 Total Campaign Duration: 30 Days
🎯 Outcome:
- 1,800+ Enquiries
- 500+ Site Visits
- 75+ Booking Conversions
- ROI: 7x on Media Investment
📌 Conclusion:
At Synova Medias, we don’t just release ads — we build full-funnel strategies that work across traditional and modern platforms. From newspaper to influencer, from TV to Instagram — we connect every dot to ensure your project gets the attention it deserves and the results you need.
